Our client on the project was a renowned sports news website. The sports news website covers all kind of sports and esports related news. The website has news, features, commentary and videos on sports like Cricket, Football, WWE and several others sports. They wanted to talk with WWE fans in US and understand if they will be open to a premium subscription offering, their preferences around possible premium content options and their willingness to pay.
The website has already several WWE fans visiting their website, Client needed to find a supplier who can arrange focus groups and collect data from the website visitors. The work involved contacting the identified respondents, scheduling focus group amongst them, moderating and collecting data. The client wanted an individual consultant to take this up rather than a full fledged research agency to ensure it is cost effective and also to ensure personal attention from a senior research.
myMRPlace helped at first level in scoping the research needs and designing the research. Later, we scheduled several qualitative research suppliers in US. We could identify a US based boutique agency led by a very experienced researcher and a team to schedule interviews and appointments. The project was conducted and delivered to the client satisfaction.
“myMRPlace helped us from defining our research needs to finding a suitable and affordable research partner and facilitated project advancement wherever needed. We would love to work with myMRPlace for all our future research needs. ”- VP, emerging business.