Jan 12, 2022 How to find a reliable research supplier
Marketing Research leads to consumers' insights, which form the core thought process, the guiding light, for all aspects of the business. This includes everyone from the top management to the last mile worker, to which the organization, product and brand goals have to percolate, for the business to be able to focus all its energies in the most efficient way.Jiten
Jan 12, 2022 How to ace your online focus groups?
With the advent of the internet and online communication, the idea of Online focus groups has always fascinated Qualitative researchers. And yet, online focus groups did not gain traction until the pandemic forced us to move that path.Sharim
Jan 12, 2022 ESSENTIAL QUALITIES OF A GREAT QUALITATIVE RESEARCHER
Let us start by a simple definition, Qualitative research deals with, non-numerical and creative/intellectual/non-structured deep dive and analysis of attitudes, feelings, understanding, drivers that lead to specific behavior. It is used widely to answer a range of business questions, like segment definition, advertisement development, product development, persona, UX and so on.Jayoti
Dec 24, 2021 Why Do Consumer Insights Matter?
Consumers insights are often more important than we think. A powerful consumer insight can change the trajectory of the company. In this article, we talk about 4 examples of such life-changing consumer insights.Owais
Dec 21, 2021 How to decide your market research cost
Research is critical for innovation, positioning, and communication strategy, campaigns, and nearly all important consumer-facing decision of the business. They all represent a consumer base and thus it is wise to test your innovation or ad, with the consumer before developing your product or investing the whole media budget.Jiten
Attractive articles updated regularly
Mar 20, 2022 Startup that needed to collect data from their US Customers
Our client on the project was a renowned sports news website. The sports news website covers all kind of sports and esports related news. The website has news, features, commentary and videos on sports like Cricket, Football, WWE and several others sports. They wanted to talk with WWE fans in US and understand if they will be open to a premium subscription offering, their preferences around possible premium content options and their willingness to pay.
Mar 20, 2022 Finding a B2B specialized agency
Our client on the project was a renowned social research agency. They provide strategic advisory services and strategic support to their clients. .They were contracted by Asian Development Bank and LinkedIn for conducting a research around understanding acceptance of Digital skills among MNCs and corporates in Asia Pacific region.
Mar 20, 2022 A large Qualitative research project across 7 countries
Our client on the project was a boutique market research agency. Our client has helped several companies uncover insights and behavioral nuances and aided in taking key strategic decisions. This company got contracted by a Fortune 100 MNC in Food and beverages space for conducting a large scale strategic piece of research. The client wanted to understand response to a new product concept and also explore concept of energy drink in the broader context.
Mar 20, 2022 HNI Marketing Case Study
Our client on the project was a Research agency MaLogic. MaLogic helps several end clients on the projects of strategic importance. MaLogic was contracted by an International Player in Education space. The client was expanding, and they were opening an International boarding school in Japan and wanted to test the concept before opening up the school in a specific time frame. For the client also wanted to decide which countries or destinations might be better suited for finding the prospective cu